How to put audio on your site
The main reasons to use audio on your website are:
1. It builds trust.
2. Welcome to website
Consider split-testing an intro audio on your website to see if it keeps visitors longer.
3. Testimonials
Boosts the power of the testimonial by giving it more credibility and adding that extra dimension.
Recommended resource for collecting customer testimonials: Audio Generator
4. Guarantees
It can be effective to put an audio button in your money back guarantee area, so your visitors can hear you giving the guarantee with the sincerity of your own voice.
5. Ordering instructions
Your audio can explain how to order.
6. Opt-in instructions
This can be especially helpful if you’re doing double-opt-in. After visitors to your site enter their name and email, you can verbally tell them to go check their email and confirm their subscription.
AWeber autoresponder does a very nice job of this!
7. In an exit pop
Did you know that 95% of the people that visitor your website leave within the first 3-7 seconds!
Use Exit Splash to capture that lost traffic and open a new channel of communication with your prospects! More importantly … get more sales and leads into your sales funnel! Sometimes it helps stop people in their tracks if a voice says, “Stop…I have something for you!”
8. Spoken transcript of your written content
Some of your visitors might prefer to listen rather than read. You could record yourself reading your content, or you could use a computer generated voice such as: Ispeech (free text to speech tool)
How to record your own audio for free:
First you need a USB microphone. You can get a decent one for under $30 at Best Buy, Walmart, Amazon, etc.
Three steps:
1. Record an MP3 file
You’ll need some recording software.
My top recommendation is: Audacity (and its FREE!)
If you’re installing Audacity for the first time, you’ll also need to download the LAME MP3 Encoder file:
(If you need help with it, check out the Video Here)
2. Generate a flash player
I use Total Web Audio, a software program developed by legendary Josh Anderson which makes my life a whole lot easier and is "dead simple" to use…
3. Embed it on your website
If you’re putting it on a WordPress blog, be sure to fix the URL’s in the embed code to locate your SWF and MP3 files at their absolute location.
Action steps:
1. Think about how you can incorporate audio into your online business.
2. Add some audio to your website today!
As always, you are welcome to post your questions and comments below.
